by mpc | Nov 7, 2019 | Blog Posts
I spend a lot of time reading strategy documents and brand guidelines. So I see my fair share of buzzwords. You might think my default reaction would be an eye-roll. It often is. But not always. Sometimes I feel sorry for certain buzzwords. They were wisely chosen...
by mpc | Aug 16, 2019 | Blog Posts
It used to be that only creative works got reviewed – books, movies, TV shows and such. But in the Amazon era, everything gets reviewed – paddling pools, furniture, sex toys, smartphones. So why not review words? We use them every day and there’s a huge amount...
by mpc | Dec 30, 2018 | Blog Posts
Dear Southern Rail, I’ve spent a lot of time travelling your network this year. In fact, I’ve spent about 40% more time traveling your network than your timetables told me I would. And I’ve spotted some ways I can help you out. Obviously I...
by mpc | May 23, 2018 | Blog Posts
Let’s go right back to basics and try to answer a very simple question: What is good writing? After going for a long walk, scratching my chin and skimming stones across a lake at sunset, this is the best answer I can come up with: Writing is good if it achieves...
by mpc | Jan 13, 2018 | Blog Posts
Apparently I have slightly weird eyes. My eyesight is pretty much fine – with glasses I can read, drive and find Wally all very adequately. We’re talking about microscopic imperfections here. But with my job, it seems having anything less than perfect vision...
by mpc | Aug 19, 2017 | Blog Posts
A writer colleague of mine, Emma, recently blogged about all the terrible grammar you can find in pop songs. It’s an amusing post and you should go read it right after you’re done here. But I have this ability (I guess you could call it a gift) to be...
