by mpc | Nov 12, 2019 | Blog Posts
I find apologies fascinating. Done well, they can turn a negative into a positive. But get them wrong and you’ll just dig yourself an even bigger hole. I noticed an especially interesting one today. And I reckon we can pluck out some valuable lessons from it....
by mpc | Nov 7, 2019 | Blog Posts
I spend a lot of time reading strategy documents and brand guidelines. So I see my fair share of buzzwords. You might think my default reaction would be an eye-roll. It often is. But not always. Sometimes I feel sorry for certain buzzwords. They were wisely chosen...
by mpc | Aug 16, 2019 | Blog Posts
It used to be that only creative works got reviewed – books, movies, TV shows and such. But in the Amazon era, everything gets reviewed – paddling pools, furniture, sex toys, smartphones. So why not review words? We use them every day and there’s a huge amount...
by mpc | Dec 30, 2018 | Blog Posts
Dear Southern Rail, I’ve spent a lot of time travelling your network this year. In fact, I’ve spent about 40% more time traveling your network than your timetables told me I would. And I’ve spotted some ways I can help you out. Obviously I...
by mpc | May 23, 2018 | Blog Posts
Let’s go right back to basics and try to answer a very simple question: What is good writing? After going for a long walk, scratching my chin and skimming stones across a lake at sunset, this is the best answer I can come up with: Writing is good if it achieves...
